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Tuesday, 15 February 2011
Thursday, 10 February 2011
As a start up company forming just over a year and a half ago, we have now realised how crucial it is to get the first stages of your business set up correctly from the word go. Particularly researching your target market and representing your business to signify 'who you are', 'what you do' and very importantly 'who for' and to consider if this target market is located near you.
These are hard questions to ask a start up business when you are trying to specify your prospective clients. As a design company we understood the importance of a good branding strategy, however, if you are targeting the wrong market or route the whole branding concept changes.
It is understandable for new business to be indecisive about the target market they are trying to approach as the first few months is a lot of trial and error and testing the water.
When we first speak to our clients we ensure we arrange a meeting at their business premises, get to know them, get to know what they do, to identify the character of the business. We will then go through a process of questions that leads to the design concepts and ideas enabling our client to be 100% involved and put their ideas across. That way they will not end up with a generic branding that could apply to anyone. It applies to them and them alone.
If you would like to see the kind of branding work we have done please view our portfolio at www.designsketch.co.uk