The Sketch Collective, Website Design, Graphic Design & Photography

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Monday, 29 November 2010

We LOVE our Local shops

Shop locally, shop in Ledbury!

Enter your favorite local shops for The Telegraph Magazine Shop Awards 2010!

With Supermarkets and chain stores taking the independent shop owners regular customers, it is more necessary than ever to support our local retailers. Our local town is Ledbury in Herefordshire, a historic, picturesque market town filled with unique and traditional stores. Within Ledbury you will find shop owners with great personality and character, selling exceptional quality goods, who know there products inside out. They may not be able to beat the prices, but the wonderful service and choice of goods that our local shops provide is something you will want to go back for again and again. The majority of our clients are local independent traders and we would like to support them as much as we can. The voting for 'The Telegraph Magazine Shop Awards 2010' ends December 10th, so dont hang about, get your votes in now!

Thursday, 18 November 2010


As a start up company forming just over a year and a half ago, we have now realised how crucial it is to get the first stages of your business set up correctly from the word go. Particularly researching your target market and representing your business to signify 'who you are', 'what you do' and very importantly 'who for' and to consider if this target market is located near you.
These are hard questions to ask a start up business when you are trying to specify your prospective clients. As a design company we understood the importance of a good branding strategy, however, if you are targeting the wrong market or route the whole branding concept changes.

It is understandable for new business to be indecisive about the target market they are trying to approach as the first few months is a lot of trial and error and testing the water.

When we first speak to our clients we ensure we arrange a meeting at their business premises, get to know them, get to know what they do, to identify the character of the business. We will then go through a process of questions that leads to the design concepts and ideas enabling our client to be 100% involved and put their ideas across. That way they will not end up with a generic branding that could apply to anyone. It applies to them and them alone.

If you would like to see the kind of branding work we have done please view our portfolio at